With the fiasco going on with Mattel and Chinese-made products in general, it leads me to think about the idea of being the best.
Seth Godin’s most recent book, The Dip, focuses on being the best and I agree that if you’re gonna do something, and you think it’s worth your time to do it, be [...]
So my friend Russ Page convinced me to go to the Seth Godin event promoting his book, “The Dip,” overall I thought it was a great presentation and I hope the books is as insightful and informative. Although I have a copy of the book, I haven’t started reading it yet.
Anyway, Seth makes some great [...]
I am very impressed by this post by marketer Seth Godin. I don’t think it is the end all be all comment on morality in the media industry, but my hat’s off to Seth Godin for taking a stand and reminding marketers of the responsibility they assume in their profession.
I think we have a ways [...]
