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	<title>Kris Beldin's Two Cents Blog &#187; SEM</title>
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		<title>To Digg or not To Digg, A Question of Ethics</title>
		<link>http://krisbeldin.com/2006/09/20/digg-ethics/</link>
		<comments>http://krisbeldin.com/2006/09/20/digg-ethics/#comments</comments>
		<pubDate>Thu, 21 Sep 2006 04:35:37 +0000</pubDate>
		<dc:creator>Kris</dc:creator>
				<category><![CDATA[Marketing/PR]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[emerging media]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Steve Rubel]]></category>
		<category><![CDATA[technology]]></category>

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		<description><![CDATA[I&#8217;ve posted a few times about the learning curve of new media channels. Digg is undoubtedly one of the biggest trends of the Web 2.0 movement. So besides the terms of agreement that we all sign to register. What do you think about &#8220;Digg&#8221;ing yourself?
A number of people of have commented on using Digg. Read [...]]]></description>
			<content:encoded><![CDATA[<p><img title="Digg logo" src="http://krisbeldin.com/wp-content/uploads/2006/09/197838193_a604eb2aff.thumbnail.jpg" alt="Digg logo" align="right" />I&#8217;ve posted a few times about the learning curve of new media channels. Digg is undoubtedly one of the biggest trends of the Web 2.0 movement. So besides the terms of agreement that we all sign to register. What do you think about &#8220;Digg&#8221;ing yourself?</p>
<p>A number of people of have commented on using Digg. Read <a href="http://greghartnett.com/do-you-digg-yourself/">Greg Hartnett&#8217;s post and comments</a>; <a href="http://www.micropersuasion.com/2006/06/digging_for_pr_.html">Steve Rubel&#8217;s thoughts and responses</a>; another post <a href="http://jesusphreak.infogami.com/blog/is_digg_rigged">here</a> and <a href="http://www.web2weblog.com/50226711/to_digg_or_rather_not_to_digg.php">here</a>.</p>
<p>My Two Cents: I recently had a good friend Digg a news release about a client. At first I felt this was a misuse of Digg, but after further thought, I think to Digg one&#8217;s own release is just a step beyond putting the Digg link on the release page. I mean, with so many news sources on the net, why not cut through the clutter and get the story in the communications channel? Where I see it being a problem is if the entire agency and client Diggs the article and creates a pseudo-popularity and I think crosses a line. What are your thoughts?</p>
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