Technology and competition drive change. In today’s business environment, you could truly say that the only thing constant is change. For businesses, change and innovation can be a two-edged sword, as much as a company pushes for change, it can hurt them in the end. Case-in-point, Google, Yahoo and AOL were all once on top [...]

In a recent post, Russ Page talks about the value of PR versus using PPC advertising on the Web.
You know, I am a relative newcomer to the PR field, but I think I see where executives have a hard time with PR. Executives are concerned with value, and PR, unlike advertising, doesn’t always bring immediate [...]

So you’ve got something to say? Don’t feel like typing? You’d rather let your lips do the walking, that’s fine, but how many people are really going to listen to what you have to say?
As a communicator, I really get a kick out of the new communications channels the Internet has provided, and podcasting is [...]

I wrote a while ago about new media and the growing pains the media industry has to go through while learning how to use these new media. Well, Wikipedia has experienced some of these growing pains.
Let me say that as a PR person, Wikipedia is an important player in PR 2.0 and social media tactics, not only [...]

I have to tip my hat to Russell Page, a blogroll member on my site, co-worker and friend of more than half a decade.
Russ is our in-house expert when it comes to many of today’s social media tactics and Web 2.0 stuff. Bob Mimms quotes Russ Page in his Google Trends article; the article appeared [...]

I have been sitting on this post since the YouTube and DCI Communications hit the fan, but a post today on PR Squared has led me to at least pitch my two cents in.
I think the problem with any new media channel is that we don’t quite know how to use it. Like a new [...]