Okay, I think it is good to talk about this — blogging. With recent accusations that the move to user-generated content on the Web is resulting in a less fulfilling experience, I think it only appropriate to give some pointers to the blogosphere and those looking to get into it. Blogging can fill a real [...]

So my friend Russ Page convinced me to go to the Seth Godin event promoting his book, “The Dip,” overall I thought it was a great presentation and I hope the books is as insightful and informative. Although I have a copy of the book, I haven’t started reading it yet.
Anyway, Seth makes some great [...]

Marketers and wise PR professionals often extend offers to consumers and audiences to gain their ends, this is known as reciprocity. It makes a ton of sense, I give you something of value to you and you give me something of value to me.
Google offers personalization and various services like Gmail, Google Apps, in the [...]

So my family has been battling the flu for the last couple of days and it appears that it will last into this week. Today, with the holiday, I took my son, who was feeling better, out to run errands and just get out of the house. Well, we stopped at Carls Jr. and got [...]

I saw a video the other day that got me to thinking about what goes into determining packaging for products so as to line up with advertising and branding. There are a lot of aspects that go into this process, but here I will briefly share two schools of thought and then the video. When [...]

A while back I wrote about what I thought it took to make a good commercial, read it here. Well, I’ve decided to continue the thought as a regular topic.
What I’d like to do is present advertisements and commercials representing various brands and not only post a copy of the ad/commercial but also rate it [...]

It should come as no surprise to marketers and communicators that we as people yearn for a sense of belonging. With that said, it should then come as no surprise that creating this connection between product and consumer through some sort of affiliation can be a super-successful strategy.
This struck me recently as I though about [...]

USB is almost synonymous with computer peripherals. Of course marketers get a kick out of USB drives because they can print on them, shape them and it is considered a form of reciprocity. USB flash drives come in all shapes and sizes, from the wristband, to the weird, designers find this a versatile interface for [...]