Posts Tagged ‘ ethics ’

PR: The Trust Factor

I came across two opinion statistics this week that made me wonder where we’re headed. Trust is a huge issue, in my business, public relations, trust is key. I learned, and firmly believe, that image is nothing, reputation is everything.
In the latest American Pulse Survey published by BIGresearch, trust is virtually non-existent for politicians and [...]



Integrity For Sale

The news is replete with stories of corporations and executives who seem to think they can live by a different set of rules than us normal folks living on ground level. I heard a talk today that reminded me of the need for integrity in individuals. The speaker talked about a friend of his who [...]



Seth Godin on Marketing and Morality

I am very impressed by this post by marketer Seth Godin. I don’t think it is the end all be all comment on morality in the media industry, but my hat’s off to Seth Godin for taking a stand and reminding marketers of the responsibility they assume in their profession.
I think we have a ways [...]



Little League Baseball and Corporate Ethics

Americans are obsessed with success.
The sad fact is that most of us are oblivious to this reality. Day in and day out we read of corporate executives who bend or blur or flat out erase the lines between what is right and wrong and we say, “That is wrong!” and then we go back to [...]



Learning curve for new media continued . . .

I wrote a while ago about new media and the growing pains the media industry has to go through while learning how to use these new media. Well, Wikipedia has experienced some of these growing pains.
Let me say that as a PR person, Wikipedia is an important player in PR 2.0 and social media tactics, not only [...]



Impartial Media???

When I was in school we learned that the news media didn’t tell us what to think, rather, they told us what to think about.
Here is a site that is making some serious claims against some top-tier national and international news services.
Click here to see the brief video clip.
What do you think? Are we being [...]



Fuzzy Ethics

I was referred to an interesting post by a good friend the other day. The post, found here is a reminder to me that right and wrong too often get misconstrued.
I guess there are a lot of things I could say here, but suffice it to say the main problem with ethics, as demonstrated [...]



Learning curve for new media

I have been sitting on this post since the YouTube and DCI Communications hit the fan, but a post today on PR Squared has led me to at least pitch my two cents in.
I think the problem with any new media channel is that we don’t quite know how to use it. Like a new [...]