NY Times Opens News Archives

Kris — Tue, 18 Sep 2007 22:30:07 +0000

The New York Times today ended it’s paid news retrieval system. I have to say this is one giant step in the right direction. In PR we are always looking for ways to show clients the coverage we garner for them. With tools like del.icio.us and digg, social media sites, it has become easier to aggregate stories about a topic, client or campaign. However, one of the biggest impediments is the fact that lots of news sites “lock” their articles away after a period of time. Obviously the other option is to print off articles or take snapshots and create PDF files, but hey, I’m thinking green here!

The next big break for media clippings will be when WSJ.com does away with it’s paid content.

To Digg or not To Digg, A Question of Ethics

Kris — Thu, 21 Sep 2006 04:35:37 +0000

I’ve posted a few times about the learning curve of new media channels. Digg is undoubtedly one of the biggest trends of the Web 2.0 movement. So besides the terms of agreement that we all sign to register. What do you think about “Digg”ing yourself?

A number of people of have commented on using Digg. Read Greg Hartnett’s post and comments; Steve Rubel’s thoughts and responses; another post here and here.

My Two Cents: I recently had a good friend Digg a news release about a client. At first I felt this was a misuse of Digg, but after further thought, I think to Digg one’s own release is just a step beyond putting the Digg link on the release page. I mean, with so many news sources on the net, why not cut through the clutter and get the story in the communications channel? Where I see it being a problem is if the entire agency and client Diggs the article and creates a pseudo-popularity and I think crosses a line. What are your thoughts?

Kris Beldin's Two Cents Blog » Digg

NY Times Opens News Archives

To Digg or not To Digg, A Question of Ethics