In a recent post, Russ Page talks about the value of PR versus using PPC advertising on the Web.
You know, I am a relative newcomer to the PR field, but I think I see where executives have a hard time with PR. Executives are concerned with value, and PR, unlike advertising, doesn’t always bring immediate [...]
I read an entertaining article today on The Powers That Be about Katie Couric’s debut, solo news show last night on CBS. I missed it as I was at work until almost 7 p.m. Apparently she needs some help with a sign off–as if she needed any more help branding. Maybe she’s vying for a [...]
So you’ve got something to say? Don’t feel like typing? You’d rather let your lips do the walking, that’s fine, but how many people are really going to listen to what you have to say?
As a communicator, I really get a kick out of the new communications channels the Internet has provided, and podcasting is [...]
I wrote a while ago about new media and the growing pains the media industry has to go through while learning how to use these new media. Well, Wikipedia has experienced some of these growing pains.
Let me say that as a PR person, Wikipedia is an important player in PR 2.0 and social media tactics, not only [...]
The old saying, “A picture is worth 1000 words” is evidently more than a saying. According to Bennett & Company’s 16th Annual Media Survey, 90 percent of journalists are saying that graphics are a good way to get coverage.
Read the survey results here
My Two Cents: It’s always nice to know how to get more media [...]
When I was in school we learned that the news media didn’t tell us what to think, rather, they told us what to think about.
Here is a site that is making some serious claims against some top-tier national and international news services.
Click here to see the brief video clip.
What do you think? Are we being [...]
Working for a PR Agency has its perks. For one, I have opportunities to rub elbows with high-level executives in various companies. I am impressed with these individuals’ abilities to strategize and get to the heart of an issue instantly. I can definitely see that the C-Suite is a long ways off in my career [...]
I have been sitting on this post since the YouTube and DCI Communications hit the fan, but a post today on PR Squared has led me to at least pitch my two cents in.
I think the problem with any new media channel is that we don’t quite know how to use it. Like a new [...]
I had an interesting experience today at work. My friend, who I will refer to as ‘Poppa P’ taught me the power of two little words that I think society needs to be reminded of.
In an effort to help smooth over a bit of a catastrophe at work, Poppa P apologized. That’s right, he said [...]
