I came across two opinion statistics this week that made me wonder where we’re headed. Trust is a huge issue, in my business, public relations, trust is key. I learned, and firmly believe, that image is nothing, reputation is everything.
In the latest American Pulse Survey published by BIGresearch, trust is virtually non-existent for politicians and [...]
You’re probably aware of the mine tragedy and ensuing fiasco that is going on in the mine country of Utah. From the onset Bob Murray, one of the executives and owners of the mining company, has been accused of not having much PR sense and to a degree I agree with that. However I was [...]
Okay, I think it is good to talk about this — blogging. With recent accusations that the move to user-generated content on the Web is resulting in a less fulfilling experience, I think it only appropriate to give some pointers to the blogosphere and those looking to get into it. Blogging can fill a real [...]
One key ingredient to a successful career as a public relations professional is networking. Now, there are obvious benefits, meeting reporters, producers, etc. But, networking within the profession can yield more than just job opportunities. I have had a couple experiences recently that I will share to illustrate the value for us and our clients/companies.
One [...]
Okay, so here’s a little lesson in Public Relations. As a PR professional here in Utah, we have lots of opportunities to work with companies and help them with media relations. My boss, David Politis, is an expert spokesman and works well with the media, he just gets it — granted, he’s had plenty of [...]
ESPN recently ran a column by Gene Wojciechowski and the steroid scandal that is still brewing in MLB (read the article here).
Are you kidding me, Wojciechowski makes it seem like Kirk Radomski is doing something wrong by being willing to testify about the HGH/Steroids issues and what he knows about them. Although an opinion piece, [...]
I came across this video this morning (blog post here), I think it does a great job of illustrating — not just defining — the concept known as Web 2.0. Why is this important? Good question, if companies, organizations, marketers and communicators don’t figure out Web 2.0 and then find a way to implement it [...]
Just giving a shout out to my good friend, and mentor, Russ Page for starting a very insightful and opinionated look at the PR side of what is unfolding as the 2008 political campaign. To tell you the truth, I don’t think a lot of people read the newspaper or watch the news with the [...]
It should come as no surprise to marketers and communicators that we as people yearn for a sense of belonging. With that said, it should then come as no surprise that creating this connection between product and consumer through some sort of affiliation can be a super-successful strategy.
This struck me recently as I though about [...]
