When choosing a spokesperson it is important to remember you want someone who will represent you well. For larger companies, it isn’t a bad idea to have a media policy for employees, after all, the reporter that wants the scoop doesn’t care if it’s coming from the top or the mail room, it is probably more credible coming from the mail room, for that matter.

So with this little post, I don’t intend to make any judgments about Michael Vick, his career or personal life, suffice it to say, the local attorney is looking into charges for alleged dog fighting on his property. My colleague, the Crazy Canuck, sent me this clip of Vick’s fellow footballers, and probably friends, backing and defending Vick to the media. I don’t think he asked them to say anything, much less paid them to say anything. The bottom line is that these guys aren’t doing the NFL, their teams or Michael Vick much good by “candidly” sharing their opinions with the media.

My Two Cents: Obviously this is a bit over the top, however, it well proves the fact that you should carefully choose your spokesperson. This certainly applies when the media tries to contact your friends, or employees, be careful, the media may not verify that these people are authorized to speak in your behalf.

Anyway, Seth makes some great points on achieving the top in anything, whether our professional lives or businesses, or whatever, the Dip is what separates the achievers from the quitters–let me say that quitting isn’t that bad, Seth explains all about that too.

My Two Cents: Seth made a great presentation and my guess is that his book is a deeper journey through his concepts and ideas, it would be beneficial to read the book, plus it’s a small book, in case you were concerned it was too big.

My Two Cents: I wrote this on my iBook.

In an effort to help smooth over a bit of a catastrophe at work, Poppa P apologized. That’s right, he said “I’m sorry.” And the power of those two words went a long way.

I say this as a professional communicator, I have spent a number of years learning how to communicate effectively, and persuading others to see my, or my client’s, viewpoint, but in the end, sometimes less is better. I know that there are times that if I had used these two little words with my wife I might have slept on the bed that night, or times when a friendship might have been preserved out of the use of these two little words.

My Two Cents: Rather than burn bridges or save face, just humble yourself a little–don’t get pushed over but be willing to recognize and admit your faults.