Okay, so here’s a little lesson in Public Relations. As a PR professional here in Utah, we have lots of opportunities to work with companies and help them with media relations. My boss, David Politis, is an expert spokesman and works well with the media, he just gets it — granted, he’s had plenty of [...]
So my friend Russ Page convinced me to go to the Seth Godin event promoting his book, “The Dip,” overall I thought it was a great presentation and I hope the books is as insightful and informative. Although I have a copy of the book, I haven’t started reading it yet.
Anyway, Seth makes some great [...]
I saw a video the other day that got me to thinking about what goes into determining packaging for products so as to line up with advertising and branding. There are a lot of aspects that go into this process, but here I will briefly share two schools of thought and then the video. When [...]
I had an interesting experience today at work. My friend, who I will refer to as ‘Poppa P’ taught me the power of two little words that I think society needs to be reminded of.
In an effort to help smooth over a bit of a catastrophe at work, Poppa P apologized. That’s right, he said [...]
