Marketing/PR

Internet Adoption: Podcasting

So you’ve got something to say? Don’t feel like typing? You’d rather let your lips do the walking, that’s fine, but how many people are really going to listen to what you have to say?
As a communicator, I really get a kick out of the new communications channels the Internet has provided, and podcasting is [...]



Learning curve for new media continued . . .

I wrote a while ago about new media and the growing pains the media industry has to go through while learning how to use these new media. Well, Wikipedia has experienced some of these growing pains.
Let me say that as a PR person, Wikipedia is an important player in PR 2.0 and social media tactics, not only [...]



Want More Media Coverage

The old saying, “A picture is worth 1000 words” is evidently more than a saying. According to Bennett & Company’s 16th Annual Media Survey, 90 percent of journalists are saying that graphics are a good way to get coverage.
Read the survey results here
My Two Cents: It’s always nice to know how to get more media [...]



Impartial Media???

When I was in school we learned that the news media didn’t tell us what to think, rather, they told us what to think about.
Here is a site that is making some serious claims against some top-tier national and international news services.
Click here to see the brief video clip.
What do you think? Are we being [...]



Props to Russell Page, our in-house Google Expert

I have to tip my hat to Russell Page, a blogroll member on my site, co-worker and friend of more than half a decade.
Russ is our in-house expert when it comes to many of today’s social media tactics and Web 2.0 stuff. Bob Mimms quotes Russ Page in his Google Trends article; the article appeared [...]



Learning curve for new media

I have been sitting on this post since the YouTube and DCI Communications hit the fan, but a post today on PR Squared has led me to at least pitch my two cents in.
I think the problem with any new media channel is that we don’t quite know how to use it. Like a new [...]