It should come as no surprise to marketers and communicators that we as people yearn for a sense of belonging. With that said, it should then come as no surprise that creating this connection between product and consumer through some sort of affiliation can be a super-successful strategy.
This struck me recently as I though about [...]
Technology and competition drive change. In today’s business environment, you could truly say that the only thing constant is change. For businesses, change and innovation can be a two-edged sword, as much as a company pushes for change, it can hurt them in the end. Case-in-point, Google, Yahoo and AOL were all once on top [...]
In a recent post, Russ Page talks about the value of PR versus using PPC advertising on the Web.
You know, I am a relative newcomer to the PR field, but I think I see where executives have a hard time with PR. Executives are concerned with value, and PR, unlike advertising, doesn’t always bring immediate [...]
How many times have you received an email purporting some great advice only to find out that, in the end, they’re only trying to sell you something? Granted, that is what businesses do, but what about freebies or reciprocity? I get the whole,”we’re in business to make money” mentality–it’s called capitalism. But I feel that [...]
I’ve posted a few times about the learning curve of new media channels. Digg is undoubtedly one of the biggest trends of the Web 2.0 movement. So besides the terms of agreement that we all sign to register. What do you think about “Digg”ing yourself?
A number of people of have commented on using Digg. Read [...]
This logo belongs to one of our clients, iFrogz. The designer is Kent Wuthrich. I have seen some of the work he has done for iFrogz and am totally impressed! I always love a good designer’s work.
By the way, if you’re looking for a highly customizable, quality case for your iPod, check out the guys [...]
Okay, I like cars. I think one of the coolest vehicles on the road today is International’s XT line the CXT and now MXT consumer monster trucks. Now you can customize your very own CXT truck and share it with your friends, family & co-workers.
Go here to trick out your very own CXT.
This is a [...]
NBC Nightly News recently completed a two-part series exposing a potential scandal involving the U.S. Army and Raytheon. Good reporting and good digging.
Read the article here
My Two Cents: This not a PR job I want. I wouldn’t work for the U.S. Army or Raytheon. I mean this is a crisis situation, and how much do [...]
I read an entertaining article today on The Powers That Be about Katie Couric’s debut, solo news show last night on CBS. I missed it as I was at work until almost 7 p.m. Apparently she needs some help with a sign off–as if she needed any more help branding. Maybe she’s vying for a [...]
I am very impressed by this post by marketer Seth Godin. I don’t think it is the end all be all comment on morality in the media industry, but my hat’s off to Seth Godin for taking a stand and reminding marketers of the responsibility they assume in their profession.
I think we have a ways [...]
