Okay, so here’s a little lesson in Public Relations. As a PR professional here in Utah, we have lots of opportunities to work with companies and help them with media relations. My boss, David Politis, is an expert spokesman and works well with the media, he just gets it — granted, he’s had plenty of [...]

So my friend Russ Page convinced me to go to the Seth Godin event promoting his book, “The Dip,” overall I thought it was a great presentation and I hope the books is as insightful and informative. Although I have a copy of the book, I haven’t started reading it yet.
Anyway, Seth makes some great [...]

Marketers and wise PR professionals often extend offers to consumers and audiences to gain their ends, this is known as reciprocity. It makes a ton of sense, I give you something of value to you and you give me something of value to me.
Google offers personalization and various services like Gmail, Google Apps, in the [...]

Hitwise recently released its report of the most searched for brands on the Internet. The report is based upon search terms used across the Internet, excluding porn search terms. The report reflects some interesting data about our Internet use as a worldwide community.

It confirms that the things we search for most are actually on the [...]

So my family has been battling the flu for the last couple of days and it appears that it will last into this week. Today, with the holiday, I took my son, who was feeling better, out to run errands and just get out of the house. Well, we stopped at Carls Jr. and got [...]

I saw a video the other day that got me to thinking about what goes into determining packaging for products so as to line up with advertising and branding. There are a lot of aspects that go into this process, but here I will briefly share two schools of thought and then the video. When [...]

A while back I wrote about what I thought it took to make a good commercial, read it here. Well, I’ve decided to continue the thought as a regular topic.
What I’d like to do is present advertisements and commercials representing various brands and not only post a copy of the ad/commercial but also rate it [...]

I guess Steve Jobs is a pretty gutsy guy–ask the folks at Cisco how brave he is! Anyway, the iPhone isn’t Steve’s only daring work, have you noticed one of his most recent ads for Macs? Now I must say, as my colleagues pointed out, the commercial is a bit over the top and Mac [...]

Okay, I’m not an advertiser, but with the advent of Web 2.0, the truth is that we can all be advertisers, advocates or spokespeople for anything. So what makes a good commercial? Well, for me it is something that is incongruent, something funny, something that breaks the mold, something that makes me think or is [...]