I have some issues with McDonald’s in general, let me make that clear from the onset. But, that aside, during the Olympics this year in Beijing, there were a number of McDonald’s ads that just didn’t match up to the overall feeling of the games.
What I mean by this is the games are all about [...]

I came across two opinion statistics this week that made me wonder where we’re headed. Trust is a huge issue, in my business, public relations, trust is key. I learned, and firmly believe, that image is nothing, reputation is everything.
In the latest American Pulse Survey published by BIGresearch, trust is virtually non-existent for politicians and [...]

The New York Times today ended it’s paid news retrieval system. I have to say this is one giant step in the right direction. In PR we are always looking for ways to show clients the coverage we garner for them. With tools like del.icio.us and digg, social media sites, it has become easier to [...]

You’re probably aware of the mine tragedy and ensuing fiasco that is going on in the mine country of Utah. From the onset Bob Murray, one of the executives and owners of the mining company, has been accused of not having much PR sense and to a degree I agree with that. However I was [...]

With the fiasco going on with Mattel and Chinese-made products in general, it leads me to think about the idea of being the best.
Seth Godin’s most recent book, The Dip, focuses on being the best and I agree that if you’re gonna do something, and you think it’s worth your time to do it, be [...]

Okay, I think it is good to talk about this — blogging. With recent accusations that the move to user-generated content on the Web is resulting in a less fulfilling experience, I think it only appropriate to give some pointers to the blogosphere and those looking to get into it. Blogging can fill a real [...]

According to the Pew Institute’s Internet & American Life Project, nearly half of all American adults (47 percent) have broadband Internet connections in their homes. On a larger scale, 70 percent of all users of Internet in the home have a high-speed Internet connection.
Also of note in the report, 40 percent of African [...]

One key ingredient to a successful career as a public relations professional is networking. Now, there are obvious benefits, meeting reporters, producers, etc. But, networking within the profession can yield more than just job opportunities. I have had a couple experiences recently that I will share to illustrate the value for us and our clients/companies.
One [...]