Business

Little League Baseball and Corporate Ethics

Americans are obsessed with success.
The sad fact is that most of us are oblivious to this reality. Day in and day out we read of corporate executives who bend or blur or flat out erase the lines between what is right and wrong and we say, “That is wrong!” and then we go back to [...]



The Beast Awakens!

According to Business Week Google is coming out of its slumber to fight for the consumers once again. Google today announced that they will be bundling some of their popular Web-based applications like e-mail, instant messaging, Internet phone calling, schedule management and Web site creation tools–all for consumers. The media is reporting that this is [...]



Learning curve for new media continued . . .

I wrote a while ago about new media and the growing pains the media industry has to go through while learning how to use these new media. Well, Wikipedia has experienced some of these growing pains.
Let me say that as a PR person, Wikipedia is an important player in PR 2.0 and social media tactics, not only [...]



C-Suite Etiquette

Working for a PR Agency has its perks. For one, I have opportunities to rub elbows with high-level executives in various companies. I am impressed with these individuals’ abilities to strategize and get to the heart of an issue instantly. I can definitely see that the C-Suite is a long ways off in my career [...]



Learning curve for new media

I have been sitting on this post since the YouTube and DCI Communications hit the fan, but a post today on PR Squared has led me to at least pitch my two cents in.
I think the problem with any new media channel is that we don’t quite know how to use it. Like a new [...]



Google wants to take its ball and go home!

Steve Rubel makes an interesting comment here about Google and its apparent desire not to become too well-known (wink, wink)!

The only benefit of fighting to retain a name, in my opinion, is the trademark value of the name. Much like Kleenex represents anything tissue and has probably lost its trademark protection, the word Google has [...]



The power of two little words

I had an interesting experience today at work. My friend, who I will refer to as ‘Poppa P’ taught me the power of two little words that I think society needs to be reminded of.
In an effort to help smooth over a bit of a catastrophe at work, Poppa P apologized. That’s right, he said [...]