It should come as no surprise to marketers and communicators that we as people yearn for a sense of belonging. With that said, it should then come as no surprise that creating this connection between product and consumer through some sort of affiliation can be a super-successful strategy.
This struck me recently as I though about [...]

I mentioned previously in my post “Integrity for Sale” that I had heard a great talk on integrity. Well here is the link, it was a talk given by Richard Edgely, and here is another great talk by D. Todd Christofferson.
The need for real Men and increased integrity is even more so today. We’d have [...]

Technology and competition drive change. In today’s business environment, you could truly say that the only thing constant is change. For businesses, change and innovation can be a two-edged sword, as much as a company pushes for change, it can hurt them in the end. Case-in-point, Google, Yahoo and AOL were all once on top [...]

The news is replete with stories of corporations and executives who seem to think they can live by a different set of rules than us normal folks living on ground level. I heard a talk today that reminded me of the need for integrity in individuals. The speaker talked about a friend of his who [...]

The Power of Nice
Something the corporate world needs to learn and apply more.
(tags: books review)

How many times have you received an email purporting some great advice only to find out that, in the end, they’re only trying to sell you something? Granted, that is what businesses do, but what about freebies or reciprocity? I get the whole,”we’re in business to make money” mentality–it’s called capitalism. But I feel that [...]

This logo belongs to one of our clients, iFrogz. The designer is Kent Wuthrich. I have seen some of the work he has done for iFrogz and am totally impressed! I always love a good designer’s work.

By the way, if you’re looking for a highly customizable, quality case for your iPod, check out the guys [...]

NBC Nightly News recently completed a two-part series exposing a potential scandal involving the U.S. Army and Raytheon. Good reporting and good digging.
Read the article here
My Two Cents: This not a PR job I want. I wouldn’t work for the U.S. Army or Raytheon. I mean this is a crisis situation, and how much do [...]

Interesting opinion article on Newsvine about the possibilities between Apple and Google now that Eric Schmidt is on the Apple board. I wonder if it will affect their prices at all–maybe that is where Google thinking needs to be infused!
Read the article here

I am very impressed by this post by marketer Seth Godin. I don’t think it is the end all be all comment on morality in the media industry, but my hat’s off to Seth Godin for taking a stand and reminding marketers of the responsibility they assume in their profession.
I think we have a ways [...]