I came across two opinion statistics this week that made me wonder where we’re headed. Trust is a huge issue, in my business, public relations, trust is key. I learned, and firmly believe, that image is nothing, reputation is everything.
In the latest American Pulse Survey published by BIGresearch, trust is virtually non-existent for politicians and [...]

With the fiasco going on with Mattel and Chinese-made products in general, it leads me to think about the idea of being the best.
Seth Godin’s most recent book, The Dip, focuses on being the best and I agree that if you’re gonna do something, and you think it’s worth your time to do it, be [...]

“It’s like giving a glass of ice water to somebody in hell.”
~Steve Jobs
(This was said at the June 2007 D: All Things Digital conference in Carlsbad, CA. Jobs was referring to Apple’s popular iTunes music program being available to Windows OS users.)

One key ingredient to a successful career as a public relations professional is networking. Now, there are obvious benefits, meeting reporters, producers, etc. But, networking within the profession can yield more than just job opportunities. I have had a couple experiences recently that I will share to illustrate the value for us and our clients/companies.
One [...]

Okay, so here’s a little lesson in Public Relations. As a PR professional here in Utah, we have lots of opportunities to work with companies and help them with media relations. My boss, David Politis, is an expert spokesman and works well with the media, he just gets it — granted, he’s had plenty of [...]

So my friend Russ Page convinced me to go to the Seth Godin event promoting his book, “The Dip,” overall I thought it was a great presentation and I hope the books is as insightful and informative. Although I have a copy of the book, I haven’t started reading it yet.
Anyway, Seth makes some great [...]

Marketers and wise PR professionals often extend offers to consumers and audiences to gain their ends, this is known as reciprocity. It makes a ton of sense, I give you something of value to you and you give me something of value to me.
Google offers personalization and various services like Gmail, Google Apps, in the [...]

So my family has been battling the flu for the last couple of days and it appears that it will last into this week. Today, with the holiday, I took my son, who was feeling better, out to run errands and just get out of the house. Well, we stopped at Carls Jr. and got [...]

I saw a video the other day that got me to thinking about what goes into determining packaging for products so as to line up with advertising and branding. There are a lot of aspects that go into this process, but here I will briefly share two schools of thought and then the video. When [...]

Okay, I’m not an advertiser, but with the advent of Web 2.0, the truth is that we can all be advertisers, advocates or spokespeople for anything. So what makes a good commercial? Well, for me it is something that is incongruent, something funny, something that breaks the mold, something that makes me think or is [...]