NY Times Opens News Archives
By Kris | September 18th, 2007 No Comments »
The New York Times today ended it’s paid news retrieval system. I have to say this is one giant step in the right direction. In PR we are always looking for ways to show clients the coverage we garner for them. With tools like del.icio.us and digg, social media sites, it has become easier to aggregate stories about a topic, client or campaign. However, one of the biggest impediments is the fact that lots of news sites “lock” their articles away after a period of time. Obviously the other option is to print off articles or take snapshots and create PDF files, but hey, I’m thinking green here!
The next big break for media clippings will be when WSJ.com does away with it’s paid content.
