PR Savvy or PR Stupid. . .
By Kris | August 23rd, 2007 No Comments »You’re probably aware of the mine tragedy and ensuing fiasco that is going on in the mine country of Utah. From the onset Bob Murray, one of the executives and owners of the mining company, has been accused of not having much PR sense and to a degree I agree with that. However I was reading a story tonight online and came across a word that Murray has invoked throughout this ordeal: Lord.
Now, like I said, here is a man that all along has not been praised for his compassion, much less his PR skills, but the skeptic in me has to wonder, here’s a guy who is not from Utah but who keeps invoking and using the name and phrases associated with turning the situation over to the “Lord’s” hands. Is he really that PR clueless? I don’t know, maybe he’s trying to appeal to the hearts and minds of the state and locals knowing that a good majority of Utahns are Christians.
My Two Cents: Whether intentional o unintentional, knowing your publics is always a good thing. Mr. Murray has a lot of questions to answer and it’s hard to say whether the last few weeks have served as a case-in-point that he needs serious PR help, so my question remains, is he PR savvy or PR stupid? What do you think?
