Principle of Reciprocity
By Kris | May 25th, 2007 No Comments »
Marketers and wise PR professionals often extend offers to consumers and audiences to gain their ends, this is known as reciprocity. It makes a ton of sense, I give you something of value to you and you give me something of value to me.
Google offers personalization and various services like Gmail, Google Apps, in the end, they are collecting information about you in return for these services. In this MediaPost article Google’s translation service is another in their line of products that don’t offer any “revenue streams.”
