Top 10 Searched for Brands of 2006
By Kris | March 22nd, 2007 No Comments »Hitwise recently released its report of the most searched for brands on the Internet. The report is based upon search terms used across the Internet, excluding porn search terms. The report reflects some interesting data about our Internet use as a worldwide community.
- It confirms that the things we search for most are actually on the Internet–online services;
- It confirms that consumers want Web access to traditional brick and mortar stores;
- It shows that people are looking for interaction online;
- It may be proof that social networking sites are more than a trend;
- It proves that Yahoo! is more searched than Google–my bet is people are “Googleing” Yahoo!, what an irony.
Here’s the top ten list according to Hitwise:
- MySpace
- ebay
- Yahoo!
- Mapquest
- craigslist
- WalMart
- Target
- match.com
- Bank of America
My Two Cents: Does this list represent anything significant? To some degree, I would say yes. The survey was based on data from 10 million Internet users, and although that is a statistically significant number, to be sure we would need to compare lists over the years. At the very least, this list serves as great case studies or best practices for anyone who wants to become successful on the Internet.
