Web 2.0: Still wondering what it is?

I came across this video this morning (blog post here), I think it does a great job of illustrating — not just defining — the concept known as Web 2.0. Why is this important? Good question, if companies, organizations, marketers and communicators don’t figure out Web 2.0 and then find a way to implement it as part of their overall strategy (The key here is to follow the trend, not the trendy.), they will fall behind and fail to capitalize on a large audience.

My Two Cents: Web 2.0 is still evolving and it behooves us to figure it out before it becomes Web 3.0.

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