A Quick Thought on Branding and Advertising. . .
By Kris | January 29th, 2007 No Comments »I saw a video the other day that got me to thinking about what goes into determining packaging for products so as to line up with advertising and branding. There are a lot of aspects that go into this process, but here I will briefly share two schools of thought and then the video. When designing packaging to reflect a brand and also advertise: 1. Simple design, let the product do the talking and walking; 2. Let the packaging do the talking and the product do the walking.
My Two Cents: I wrote this on my iBook.
