Branding: Do your employees walk the walk?
By Kris | January 25th, 2007 No Comments »
On my way home from a client meeting today, I stopped to get a bite to eat at a Burger King. It was after the lunch rush so the restaurant was pretty quiet, but I have to take my hat off to Chad and the crew at the University Avenue Burger King in Provo, Utah, they were kind enough to take customers’ meals out to them after they ordered.
What does this have to do with branding? Well, I read once that your brand is only as strong as it’s weakest point and to tell you the truth, if Chad and his crew are the weakest point of the Burger King brand, then they’ll be alright!
My Two Cents: I think a lot of companies know this is true, but don’t do enough to ensure that brand strength is translated from the top of the organization to the bottom.
