How To Make A Good Commercial
By Kris | December 1st, 2006 1 Comment »Okay, I’m not an advertiser, but with the advent of Web 2.0, the truth is that we can all be advertisers, advocates or spokespeople for anything. So what makes a good commercial? Well, for me it is something that is incongruent, something funny, something that breaks the mold, something that makes me think or is just plain creative.
The previous three commercials are funny to me. I think a lot of the humor comes because of what is being portrayed combined with Peyton’s down-to-earth personality. (Here is a clip that shows behind the scenes of the final Peyton Manning commercial, watch it and see how they let Peyton be himself.)
My Two Cents: I think that although we will continue to have professional ad agencies, for one reason or another, we, the users, will become more of a presence in the advertising world. In reality, user-generated videos are just an evolution of letting the audience choose what content is in a commercial.
[...] A while back I wrote about what I thought it took to make a good commercial, read it here. Well, I’ve decided to continue the thought as a regular topic. [...]