Be Honest, Seriously!
By Kris | September 21st, 2006 No Comments »How many times have you received an email purporting some great advice only to find out that, in the end, they’re only trying to sell you something? Granted, that is what businesses do, but what about freebies or reciprocity? I get the whole,”we’re in business to make money” mentality–it’s called capitalism. But I feel that honesty in advertising is important, and also that my email address is just that–MY email address. If you’re gonna sell me something, say so.
So imagine my reaction when, today, I received an email from my bank, USBank, offering “Simple Ways To Save Money And Time.” So I clicked on the email–mind you I’ve never received an email like this from USBank before–and under the guise of a newsletter, this is nothing more than USBank’s way of signing me up for more services through them.
My Two Cents: One of the best ways to pitch a product, service, story or event is to be honest. Not only will this probably get a story run, but it also goes a long way in fostering a great relationship with your contact–beit media personality or customer.
