Learning curve for new media, Part III
By Kris | September 9th, 2006 No Comments »As I have written before, here and here, with the continuing evolution of the media, it becomes important for us — as communicators — to figure out how to use all of these new channels and methods.
I am probably one of the last to hear about youtube and the lonelygirl15.com hoax/stunt??? It was brought to my attention by Mike Pogue of the New York Times.
My Two Cents: This youtube event reminds me of the .com vs .org discussion wherein we need to know the source of information to determine credibility. I am not familiar with thelonelygirl15 story but from the sounds of it, it’s pretty innovative, regardless of who is promulgating the videos and site. The danger I see is that, in an era when trust and transparency are in more and more demand, events like this can blur the lines and hurt credibility. Time will tell, and again, this is part of the learning curve.
What do you think? How important is disclosure in advertising? Do you see this as detrimental to corporate or brand trust?
