Couric needs branding???
By Kris | September 6th, 2006 1 Comment »I read an entertaining article today on The Powers That Be about Katie Couric’s debut, solo news show last night on CBS. I missed it as I was at work until almost 7 p.m. Apparently she needs some help with a sign off–as if she needed any more help branding. Maybe she’s vying for a spot next to Edward Murrow and Walter Cronkite in the broadcast hall of fame.
I just couldn’t believe that no sooner had Couric said viewers told her she needed an hour to offer all the hard news, she used some of her 22 minutes on her first night to talk about Tom Cruise’s baby.
Nice blog by the way!