A PR Job I Don’t Want
By Kris | September 6th, 2006 No Comments »NBC Nightly News recently completed a two-part series exposing a potential scandal involving the U.S. Army and Raytheon. Good reporting and good digging.
My Two Cents: This not a PR job I want. I wouldn’t work for the U.S. Army or Raytheon. I mean this is a crisis situation, and how much do you want to bet that both parties just won’t touch the topic and let it just die down–not very good issue/crisis management by the way. I think we are definitely in an era where transparency is extremely important, a concept the government hasn’t yet embraced–actually, I wonder if they are even aware of the trend?!
