Learning curve for new media
By Kris | August 14th, 2006 No Comments »I have been sitting on this post since the YouTube and DCI Communications hit the fan, but a post today on PR Squared has led me to at least pitch my two cents in.
I think the problem with any new media channel is that we don’t quite know how to use it. Like a new born baby figuring out how to use its arms and legs, we know the channel is there and that it works, but it hasn’t been put to the test like many traditional media, i.e., regulated!
The other sad fact is that there are those in our industry who are dishonest–I know, I had a hard time believing it too when I found out. We definitely benefit from the nature of social media which relies on a very symmetrical, all-way communication model. If someone were to abuse a new media channel like Digg or Del.icio.us or YouTube, it is probably safe to say that there are enough of us are opinionated to say something and reverse or stop the abuse before it becomes a trend.
My Two Cents: the ease of use of new media channels does not remove the learning curve–in some cases, like YouTube, the novelty may serve to steepen the curve.
What do you think?
