Google wants to take its ball and go home!

Steve Rubel makes an interesting comment here about Google and its apparent desire not to become too well-known (wink, wink)!

The only benefit of fighting to retain a name, in my opinion, is the trademark value of the name. Much like Kleenex represents anything tissue and has probably lost its trademark protection, the word Google has become societized; it is now inseparably connected to all things Internet.

Maybe it comes with the territory of those whose ultimate goal is world domination??? If that

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