Google wants to take its ball and go home!
By Kris | August 14th, 2006 No Comments »Steve Rubel makes an interesting comment here about Google and its apparent desire not to become too well-known (wink, wink)!
The only benefit of fighting to retain a name, in my opinion, is the trademark value of the name. Much like Kleenex represents anything tissue and has probably lost its trademark protection, the word Google has become societized; it is now inseparably connected to all things Internet.
Maybe it comes with the territory of those whose ultimate goal is world domination??? If that

